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True North 400, formerly the North Fulton Community Improvement District (NFCID), is a self-taxing district that was formed in 2003 by a group of business leaders committed to maintaining and enhancing the North Fulton community. With the goal of investing in a more vibrant and sustainable North Fulton, the organization advances infrastructure projects that enhance the livability, walkability and drivability of the entire community. The True North 400 district spans from Mansell Road north to McGinnis Ferry Road, serving as a catalyst for transportation planning, investment and improvement.
Commercial property owners within the district’s boundaries pay a voluntary tax, which funds True North 400’s efforts. The organization’s mission is to work continuously to improve the economic viability of its district. This includes the development of efficient transportation services, with an emphasis on access, mobility, diversification and modernization.
True North 400 partners with the three cities that fall within its boundaries – Alpharetta, Milton and Roswell – to accelerate projects that improve the community of North Fulton. True North 400 regularly solicits input from its members for new projects and any member can submit requests to the organization for consideration.
In order to align more closely with its geographical location, project area and commitment to its guiding principles, the North Fulton CID made the decision to rebrand as True North 400.
The organization’s strategic and philosophical compass is its true north which also defines its purpose and influences its decisions. Its guiding principles encompass integrity, loyalty, responsibility and honesty.
True North 400’s mission is to steward its members’ investment to undertake both large and small projects, encourage smart growth, and deliver a highly amenitized community to live, work and play.
To be a catalyst for positive change, value creation and community experience to benefit its members.
North Fulton is an economic powerhouse and home to several Fortune 500 headquarters.
Considered one of the best areas to do business in metro Atlanta and the state of Georgia, North Fulton is the place for economic opportunity, and only a short drive north of the city along GA 400.
Businesses continually discover the advantages of locating in North Fulton, with its reputation as the region’s epicenter of economic growth, convenient access to major transportation arteries, a high degree of amenities including Avalon, Ameris Bank Amphitheatre and Halcyon in addition to proximity to the City of Atlanta, Sandy Springs, Johns Creek, Alpharetta, Roswell and Milton. This combination has made North Fulton one of the most desirable places to live and work in the region.
For more information on doing business in North Fulton, visit the Greater North Fulton Chamber of Commerce.
True North 400 collaborates with various state and local government agencies and related organizations to advance infrastructure projects in North Fulton County.